SELF Electronics USA Corporation (SELF USA) is a leader in LED display and accent lighting innovation, design, and production. Our company is proud to offer a complete line of LED lighting and control systems for your retail, commercial and residential display.



Founded in 1993, SELF is a technical and quality oriented specialist in commercial LED lighting innovation, design and production for Global retail market. From NINGBO, SHENZHEN, COLOGNE, ATLANTA, DUBAI, we provide LED lighting as following: Cooler lighting, Linear lighting, Showcase lighting, Trunk lighting, Track lighting, Recessed lighting, Power supply and Smart control lighting components solutions. professional team provides innovative solutions with constantly updated products and designs