I have been fascinated by electronics since childhood and my happiest moments as a teenager come from creating things myself. To my surprise and satisfaction, this hobby of mine unexpectedly became SELF's business. Now, together with our younger colleagues, I still feel like a young man for there is still much work to be done.

Twenty years ago, we set lighting electronics as our lifelong mission because we believed that lighting was bound to be correlated with electronics in the future. We found that opportunity in LED lighting and then we knew it was time to show ourselves to the world.

Our tireless R&D work has brought us endless satisfaction, and each time when we see our products being used, it is like seeing a member of our family. From the bottom of my heart, I sincerely appreciate all those who enjoy our products. We spare no effort to continuously offer better products and a great end-user experience!

Wan jiong Lin,
Chairman of the Board

Founder's Message

Wanjiong Lin, started as an engineer with a rational, persistent and innovative personality, he has a lifelong commitment to machinery and electronics study. Transforming hobby into career, enjoying fulfillments of every tiny invention, these greatness senses motivate him all the way of pursuing a great dream.
At the age of 27, He invented the automatic ship lifter (DZK-15A), which has been recognized significantly and widely spread across the country. He won first prize in Scientific and Technological Achievements by this invention. He was authorized writer for national standard of 《Horizontal Automatic door》and won the prize of Entrepreneurship in Ningbo Science and Technology Industrialist Competition in 1994.
In 1993, Mr. Lin established SELF Electronics—the first national company of designing and manufacturing infrared automatic induction lights with all the products exporting to Europe. Under the leadership and guidance of Mr. Lin, SELF Group always take comprehensive and deep insight into global marketing strategy, overcoming the challenges and obstacles.
Besides creativity and rigorous, Mr. Lin appreciates spirits of sharing and devoting, “Wealth is a social attribute, it comes from society, also needs return to the society with gratitude.”