Principles of lighting

Shelf Lighting

Shelf lighting retrofits don’t have to be a nightmare. We have low-profile, slim shelf lighting for many types of showcases, shelves and accent lighting needs. We also customize, so instead of making your merchandising needs fit our designs, we will collaborate to fit our products into your existing shelving case designs.
Showcase Lighting

With high quality LED lighting, customers can see every brilliant detail of precious metals and gemstone jewelry. SELF provides multiple options of showcase lighting solutions, whether displaying single items or collections. Customized beam positioning directs customers’ sight to the most beautiful details and efficient light distribution glamorizes the charm of jewelry. Proper color rendering provides the best product presentation.
Ceiling lighting

There are differences in perception depending on gender, age and groups of buyers: men take in a broad overview of a retail space, for example, whereas women look at details. It is therefore important to adapt the direction of light, light color and lighting intensity dynamically to make sure it is appropriate to the target group’s behavior.
Refrigerated Lighting

Ideal for vertical cooler or freezer lighting, DLC-listed FRIO4 is a sustainable and efficient way to create a visually pleasurable shopping experience

Shelf Lighting