SELF Electronics is where vision meets innovation.

As a pioneer in electronic solutions, our focus lies on the illumination of Retail and Hospitality spaces. Through our unshakeable commitment to innovation, we provide cutting-edge lighting designs that are meticulously engineered to light up a space with brilliance and efficiency.

At the core of our mission lies a dedication to sustainability. All SELF products are crafted to be energy-saving and vibrant to ensure a brighter future for both our partners and the planet.

With 30 years in business, SELF is a top choice for electronics worldwide. Our direct manufacturing, tailored designing service, 100+ engineers, strong supply chain, and competitive pricing is the key to your business’s new state-of-the-art fixtures.